Many businesses depend on conducting conferences, gatherings, and events to boost awareness or acquire investments. Hosting virtual events allow these firms to avoid the logistical complexities of in-person events and focus more on creating quality content.
However, you need to use the right virtual events platform to plan an effective virtual event. A suitable platform can help you bridge the gap between the host and the audience by creating an immersive experience. If you want to know more about how you can choose the right virtual events platform, continue reading!
What Are Virtual Event Platforms?
Virtual events are interactive programs that deliver an immersive experience to the attendees with a 2D or 3D environment. A virtual event solution empowers businesses to host their events online by combining numerous technologies. Essentially, virtual events platforms utilize networking, gamification, polling, social integration, chat, and other technologies to facilitate interaction and engagement. If you’re hosting an online event, you can choose between a 2D and a 3D virtual event platform.
2D Virtual Event Platforms
A 2D virtual event design comprises a flat grid layout that combines graphics and labels. The 2D design mimics the appearance of a webpage, with the layout being content-heavy. A 2D virtual event often appears as an extension of the business website.
3D Virtual Event Platform
A 3D virtual event platform delivers a captivating experience. The design plays on angles, and textures, and offers depth to provide the feel of a three-dimensional space. These event platforms can be designed beforehand to meet the aesthetic of the brand.
The 3D virtual event platforms prioritize the design and visual aesthetics by creating life-like spaces in a virtual environment. As a result, the audience remains more engaged throughout the event. You can also use images and architecture of real-life buildings or convention centers to truly immerse your audience.
For instance, HoloFair hosted a virtual event for one of our dearest client Emirates Global Aluminum in the most beautiful building in the world: Museum of the Future. We also designed the exhibition hall in Arabic calligraphy to match the interior look of the most beautiful building in the world.
2D VS. 3D Virtual Events - Which one Is Better?
Choosing between 2D and 3D events depends on your business objectives. However, 3D events provide more advantages and options that you can leverage to offer an exceptional experience to your attendees.
Notable Features For 2D Virtual Events Platform
Feature #1: With a 2D online event platform, you can host a simple virtual or hybrid event that is centered around the content displayed on the screen.
Feature #2: You can deliver live or simulative presentations using this technology.
Feature #3: Less interactive. You can deliver your objectives through a presentation without offering much flexibility.
Feature #4: A 2D event platform requires you to carry out on-site badging.
Feature #5: These are web-accessed platforms, making it easier for attendees to join the event from their desktop or smartphone devices.
Notable Features for 3D Virtual Events Platform
Feature #1: A 3D virtual event platform extends opportunities to host interactive events. Your attendees can acquire the feel of a real event by customizing their avatars, walking in the venue, and giving live reactions, such as clapping or giving a thumbs up.
Feature #2: 3D events also come with gamification properties, adding more to the event’s entertainment and engagement aspect along with realism.
Feature #3: These platforms also allow you to provide a 360-degree view and add an emphasis to the sponsor exhibitor booths.
Feature #4: You can also host live presentations and streaming sessions, acquire feedback, and encourage the attendees to communicate with the hosts.
Feature #5: 3D virtual events also come with lounges to facilitate networking.
3D virtual events can also be made web-accessed by using the right virtual event platform. For instance, with HoloFair, your attendees can join the event from their desktop or smartphone devices, without the need for a VR headset. Additionally, the platform also enables you to integrate gamification features and set up unlimited booths and seat up to 10,000 attendees.
The Bottom Line
Both 2D and 3D virtual event platforms can help you host hybrid and virtual events. However, with a 3D virtual event platform, you can provide your attendees with a much more interactive experience that blows them away. Platforms like HoloFair can boost engagement, encourage networking, and retain audience interest throughout the event. If you are interested to achieve this for your next virtual event, Talk to us!