Do you find it difficult to make informed decisions regarding your virtual events?
General Virtual Events Statistics
According to event planners, the main benefits of virtual events are increased reach (number of attendees) and lower overhead costs. (source)
80% of event organizers have reached a wider audience by hosting online events. Respondents: 400 event & marketing professionals (source)
84% of organizations found virtual events to be much more inexpensive than in-person events. Respondents: 1,142 event planners (source)
People tend to attend more events that are hosted online compared to in-person events. There is a 34% increase. Multiple research methods: 967 events, 660k attendees, 700 surveys, 17 interviews (source)
45% of companies host online events to generate engagement with their target audience, and 19% hold virtual events to increase brand awareness. Respondents: 100 global companies such as Nestlé, HP, Volkswagen & LinkedIn (source)
78% of online events are free of charge, whereas only 52% of in-person events require no ticket payment. Multiple research methods: 967 events, 660k attendees, 700 surveys, 17 interviews (source)
Event attendee turnout tends to be higher for paid virtual events compared to free online events. Multiple research methods: 967 events, 660k attendees, 700 surveys, 17 interviews (source)
82% of attendees share their post-event insights, experience, and takeaways with colleagues. Multiple research methods: 967 events, 660k attendees, 700 surveys, 17 interviews (source)
The main expense of a virtual event is the hosting platform. The second expense is the cost of speakers and moderators. Respondents: 3,851 individuals (source)
When hosting large virtual events, 68% of marketers prefer virtual events platforms that allow 1:1 meetings. They believe that this enhances audience satisfaction. Respondents: 3,851 individuals (source)
Virtual Events Planning Statistics
Due to the digital nature of online events, 45% of event planners organize shorter multi-day events to avoid any form of virtual event fatigue. Respondents: 3,851 individuals (source)
According to 1,508 respondents, 63% claim that the ideal time for a round table or conference discussion is between 60 and 90 minutes. (source)
63% of event organizers believe that the best approach to conferencing sessions are semi-live conferences. These are sessions that are mainly pre-recorded but include a live questions and answers segment. Respondents: 3,851 individuals (source)
68% of B2B event organizers deem it best to use external moderators during virtual conferences. Respondents: 3,851 individuals (source)
Event organizers prefer virtual events platforms that allow virtual booth sponsorships. This is why 87% of event organizers look for platforms that have such capabilities. Respondents: 3,851 individuals (source)
63% of companies run live rehearsals before actual event date to avoid surprises and ensure success of the event. Respondents: 100 global companies such as Nestlé, HP, Volkswagen & LinkedIn (source)
Virtual Events Marketing Statistics
Smaller virtual events need approximately three to six weeks of time to successfully promote the event. Whereas, larger virtual events need more than six weeks to effectively promote the event and gain adequate registrations. Respondents: 3,851 individuals (source)
According to 2,987 marketers, the top ways to promote your event and get desired virtual event sign ups is by implementing landing page websites, emails, and social media in your marketing strategy. (source)
49% of marketers believe that the number one factor determining the success of an event is audience engagement. Respondents: 3,851 individuals (source)
66% of event organizers keep their virtual events available on-demand post event live days. Respondents: 3,851 individuals (source)
90% of virtual event organizers use surveys to determine attendee satisfaction. Respondents: 3,851 individuals (source)
67% of businesses find it more beneficial to host hybrid events. Hybrid events are when virtual events are complemented with in-person events. Respondents: 3,851 individuals (source)
74% of B2B event organizers have noticed that at least 6 months is needed to see positive return on investment (ROI) after hosting a virtual event. Respondents: 3,851 individuals (source)
Virtual Events Engagement Statistics
Almost half of marketers (49%) believe that audience engagement is the most crucial determinant of having a successful virtual event. Respondents: 3,851 individuals (source)
45% of companies host online events to generate engagement with their target audience, and 19% hold virtual events to increase brand awareness. Respondents: 100 global companies such as Nestlé, HP, Volkswagen & LinkedIn (source)
45% of companies use the total number of sign ups and number of attendees to measure how successful their virtual events were. Respondents: 100 global companies such as Nestlé, HP, Volkswagen & LinkedIn (source)
Virtual events that lack adequate attendee engagement are 150% more likely to be unsuccessful. Respondents: 1,142 event planners (source)
According to 2,780 marketers, polls are one of the best ways to keep the audience engaged. (source)
In order to enhance audience engagement, 59% of event organizers implement gamification in their virtual events. Respondents: 3,851 individuals (source)
Virtual Events Sustainability Statistics
Hosting virtual events instead of physical events will reduce carbon emissions by 99%. (source)
By hosting the UN Global Compact Uniting Business Event online, there was a total savings of 1,136,493 KG CO2 emissions. (source)
By hosting the BSR Virtual Conference online, there was a total savings of 942,196 KG CO2 emissions. (source)
By hosting the Sustainable Purchasing Leadership Council Virtual Event, there was a total savings of 235,279 KG CO2 emissions. (source)
Virtual Events Forecast Statistics
85% of companies in 2021 believe that virtual events are here to stay. Respondents: 100 global companies such as Nestlé, HP, Volkswagen & LinkedIn (source)
67% of event professionals will use hybrid event formats once in-person events have resumed. (source)
71% of event organizers plan to still host online events to maintain their virtual audience, even after physical events have resumed. (source)
51% of executives believe all future in-person events will have a virtual aspect as well. Respondents: 350 executives (source)
In 2020, the global virtual events industry was worth USD 94.04 billion. However, from 2021 to 2028, it is expected to positively grow at a compound annual growth rate (CAGR) of 23.7%. (source)
The virtual events industry is seeing the fastest growth in the Asia Pacific region. (source)
Now that you’ve got enough data to plan a successful virtual event, let us help you host one!
To learn more about how you can host your virtual events on our 3D virtual events platform, HoloFair, contact us directly.
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