If you are looking for an effective way to take your virtual event to the next level, NFTs can help. NFTs have become the center of conversation for tech, gaming, and art communities and are poised to become the new normal for buying power.
Here’s everything you need to know about NFTs, and how they can be integrated into your next virtual event.
What is an NFT?
You’re probably wondering what an NFT is and what all the fuss is about. Trust us, you aren’t alone. A non-fungible asset (NFT) is similar to other cryptocurrencies, like Bitcoin. NFTs are digital assets that can be purchased, sold, and traded just like anything else someone owns. NFTs are tokenized, which means each one is unique and unlike any other NFT. Like Bitcoin, NFTs are made using blockchain technology. They can not be counterfeited and are extremely safe and secure. Examples of NFTs include a unique digital artwork, an in-game item, or a digital collectible (to name a few).
Why Integrate NFTs into Virtual Events?
Although the concept is still new and evolving for some event organizers, virtual events are the perfect platform to integrate NFTs. Using NFTs at your virtual event can not only bring your business additional revenue, but it can also help you stand out against your competitors and become an industry leader. Give your virtual guests something meaningful to remember with a token of ownership. For example, your business could release tokens for a limited-edition product or service. This way, anyone who bought the token receives a unique and personal memento from your event.
How Can NFTs Be Used for Virtual Events?
Blending NFTs with the metaverse opens a new world of opportunities and possibilities for virtual events. Let’s find out some creative ways to use NFTs to new heights:
1. Unique Merchandise
Regardless of your industry, you can use NFTs to sell unique merchandise in your metaverse event. From digital posters and event souvenirs to personal mementos during the event, your guests will love their enhanced, immersive VIP experience. While these items will be viewable to others, only event attendees who purchased NFTs will own these event assets, making them more valuable.
2. NFT Tickets
Handing out NFT tickets has numerous advantages. Not only can you prevent NFTs from being transferable, but in doing so, you will also build hype around your event. You can even offer add-ons to various ticket tiers. These add-ons can include prizes and event privileges, and even work to motivate more guests to sign up for your virtual event.
3. Avatar Customization
A key component of the metaverse experience lies in the ability of attendees to create their own custom avatars. The most cutting-edge metaverse platforms, such as HoloFair, include immersive experiences with unlimited avatar customization. Using NFTs you can allow event visitors to purchase custom clothes, accessories, and merchandise. When it comes to avatar customizations, the possibilities are endless!
4. NFTs as Rewards During Events
As more businesses shift to virtual events, they are including gamification to enhance their experience for attendees. Event organizers can add to their gamification by providing attendees with NFT rewards. When attendees join a virtual event, they can receive a virtual event gamification task or element. When these tasks are completed, the attendee would earn their NFT reward. Requirements for earning the NFT can range from completing puzzles or scavenger hunts to attending VIP sessions.
Increase Engagement with NFTs
The metaverse empowers businesses around the world to create immersive and unique events for their virtual attendees. By adding NFTs, you’re guaranteed to take your virtual event to new levels of engagement. NFTs help to add an additional layer of engagement while simultaneously providing guests who purchase the NFT or attend your event with a unique digital asset.
If you are interested in learning how NFTs and the metaverse can support your business, get in touch with us and we will demonstrate it all!