The Rise of Mixed Reality in UAE

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What Is Mixed Reality?

Mixed reality (MR) is a mix of both virtual reality and augmented reality. It is a headset-based technology whose concept is to create an interaction between the headset, MR software, and the cloud-based servers. MR is famous for being the mastermind behind the 2016 Pokemon GO phenomenon.

Mixed reality is being constantly tested and experimented with. It defines the way we see and interact with our environment. It builds on platforms like healthcare, simulation-based learning, military training and more.

With rapidly advancing technological innovations, more businesses are willing to test out mixed reality. It is a useful tool for research and development in an industry like robotics, where enhancing virtual experience and interaction with humans without being in the same physical space is an idea being experimented with.

Mixed reality is also well known for its problem-solving ability, especially for businesses. A good example is the Microsoft HoloLens by Thyssen Krupp, where it provides necessary information to efficiently fix their machinery.

MR Applications in the UAE

A very popular MR sales example is IKEA’s Ikea Place application where customers can place the furniture in a virtually created space of their choosing to allow them to get a look and feel of the product. This innovative idea is even possible with fashion outlets.

Dubai is building up a core team of virtual reality, mixed reality, and artificial intelligence to make itself the smartest city in the world. With more businesses in the city recognizing the potential of MR and willing to invest in it, every one of these technologies is gaining momentum and recognition.

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