Interactive apps on smartphones are one of the most powerful forms of advertising.
Users process information better when viewed or experienced; hence, developing an app that displays your product/service and interacts with the users is definitely something worth looking into.
With the use of augmented reality (AR) in apps, an interaction is established between the user and the product/service. It uses the camera view to display augmented information or a 3D object in a specific place. For instance, Apple incorporated AR onto their website for users interested in seeing the iPhone 12 and HomePod mini from the comfort of their homes.
With AR being used in practically every industry, like education, travel, healthcare and business, it is crucial to offer it in as many variations as possible. AR apps are an amazing tool for marketing. They could be used as a virtual showroom, like the IKEA Place app, or location-based apps like the AR version of google maps that gives you additional information of the area you are in and what products, services and activities are available to you.
One of the most recent and successful examples of an AR-powered interactive app is our augmented reality app, HoloGuide. This application works as a personal tour guide by assisting users with the shortest routes to places of interest. HoloGuide worked successfully with the Step Conference 2020 in Dubai. Sophia, the 3D projected tour guide, assisted visitors of the event to the nearest route leading to their areas and sections of interest within the event venue.
With our ability to bring together physical and virtual, traditional and digital, and maintain the human touch, we at Outreal XR aim to design the most effective and creative AR app that will brands the X Factor it deserves to bring in higher sales.